Download your free eBook to learn how Genentech can create personalized engagement to maximize the impact of oncologic, immunologic, and specialty patient support programs through AI and patient-level intent data with AllazoHealth.

Download Your Free eBook Now

Genentech discovers and delivers innovative medicines and solutions that enhance people’s lives. But, in order to encourage medication initiation and adherence, you must extend your innovation beyond the molecule with personalized patient engagement strategies. This can’t be achieved with targeting by traditional personas or segmentation in today’s New Healthcare Economy.

Download this complimentary eBook from AllazoHealth to discover how you can more effectively predict, personalize, and maximize patient engagement:

  • Understand how The New Healthcare Economy is redefining patient engagement and what it could mean for Genentech
  • Discover how PSPs are realizing dramatic improvements in therapy initiation, adherence, and program operational efficiency through personalization
  • See firsthand how AmerisourceBergen/Lash Group leveraged the power of AI targeting to drive an 8% increase in therapy initiation and a 25% reduction in ineffective nurse calls

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Pharma Marketers Need AI Now Podcast

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With AI, pharma marketers can truly personalize campaigns, increase therapy initiation and medication adherence, and deliver efficiency at scale. For more, listen to this Pharma Marketing podcast.

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