Download your free eBook to learn how Genentech can create personalized engagement to maximize the impact of oncologic, immunologic, and specialty patient support programs through AI and patient-level intent data with AllazoHealth.
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Genentech discovers and delivers innovative medicines and solutions that enhance people’s lives. But, in order to encourage medication initiation and adherence, you must extend your innovation beyond the molecule with personalized patient engagement strategies. This can’t be achieved with targeting by traditional personas or segmentation in today’s New Healthcare Economy.
Download this complimentary eBook from AllazoHealth to discover how you can more effectively predict, personalize, and maximize patient engagement:
- Understand how The New Healthcare Economy is redefining patient engagement and what it could mean for Genentech
- Discover how PSPs are realizing dramatic improvements in therapy initiation, adherence, and program operational efficiency through personalization
- See firsthand how AmerisourceBergen/Lash Group leveraged the power of AI targeting to drive an 8% increase in therapy initiation and a 25% reduction in ineffective nurse calls
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Pharma Marketers Need AI Now Podcast
February 22, 2023 | William Grambley
With AI, pharma marketers can truly personalize campaigns, increase therapy initiation and medication adherence, and deliver efficiency at scale. For more, listen to this Pharma Marketing podcast.Listen to podcast
[The AllazoHealth AI predicts] customers in our database who haven’t picked up the drug – they’re not considered patients yet. We run AI to analyze the behavior of these people. Would they react if we sent them a “touchpoint” via SMS, phone call, or email? Also at what time of day would they like to receive information? What’s the content they’d like to receive? AI figures out the right combination of those factors.
We chose AllazoHealth because of the predictive analytics. Most solution providers used market segmentation techniques which created hundreds of different patient groupings that was really specific to marketing outreaches and campaigns for engagement. While the groups may have shared similar behaviors and socioeconomic factors – what we wanted was the individual needs of the patient and their risks so that we could coach each patient individually based on their own set of needs. After evaluating several solution variations, we moved forward with AllazoHealth as a partner because their solution could provide us with a proactive approach to patient management and ultimately improving their health outcomes through treatment adherence. Through validation we found the solution set reliable with high repeatability. Our programs now create greater value for our manufacturer partners but more importantly greater impact to the patients we serve every day.
[AllazoHealth] provides a unique service that no one else offers. I could tell that the team cared about our challenges and wanted to do whatever they could to help, even working with our budget and looking for ways they could streamline the process to help us out.