Overcoming an adherence challenge
This case study shows how a leading pharmaceutical company used AI to optimize engagement in their patient support program. The program saw 15 additional days on therapy compared to non-AI targeting, as well as 5 times more effective email outreach.
AI optimized engagements
The AllazoHealth AI engine predicted each patient’s risk of non-adherence and determined the best interventions to support a patient’s needs.
Outcomes: more effective engagement, increased days on therapy
Compared to the non-AI targeted patient groups:
- The AI-targeted patient group generated a 4.6 times greater increase in days on therapy
- The AI-targeted patient group generated a 2.5 times greater increase in savings card redemptions
- Email engagement increased 5.3%