Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies. According to Andrea Kasprzyk, Director of Sales at AllazoHealth, it’s important that marketers select the right KPIs that will help guide and gauge the organization’s success. “These KPIs are most useful if they are defined when launching a new program” Kasprzyk says.
Essential metrics and KPIs to measure adherence programs
Kasprzyk has identified key elements pharma marketers should consider when establishing KPIs for an adherence program.
- Definition of purpose Why is a KPI being identified? What process or variable is being measured? How will the resulting data be used?
- Definition of specific indicators What are the indicators that will be tracked and measured? How will you ensure that the right questions are being asked by your organization, so that the indicators produce useful answers?
- Determining benchmarks How are you establishing your baseline and alignment on benchmarks?
- Project implementation How will you ensure that you are implementing the project in a way that supports the purpose and expected results that have been defined?
- Statement of expected results How are you disseminating or publishing KPI outcomes and ensuring accuracy, precision, and resolution?
- Monitor and evaluate How often are you looking at your KPI data? Your analysis should use data that tracks results based on established metrics within a specific timeframe (usually presented graphically to view trends).
The two types of adherence KPIs
Kasprzyk says there are two types of KPIs that marketers should consider when measuring adherence programs: lagging and leading.
- Lagging key performance indicators include those that take longer to measure such as adherence net Rx, incremental net fills, overall days on therapy, and ROI/cost benefit analysis.
- Leading key performance indicators are those that can be measured on a more regular basis. These KPIs include number of enrollments and channel opt-ins; engagement rates (such as open rates, click thru, opt-out, calls attempts, and calls answered); savings card redemption and utilization; savings card mobile downloads; and 90-day fill rates.
The right KPIs lead to stronger data
By establishing the right KPIs for your adherence program, you and your marketing team will be able to design a program that generates stronger data on adherence. According to Kasprzyk, marketers can turn to artificial intelligence to improve their program performance. “By leveraging AI, programs are able to increase patient enrollment and deepen patient engagement,” she says. “This has been shown to improve patient experience and wellness, resulting in patients staying on therapy longer.”
AllazoHealth uses artificial intelligence to make a positive impact on individual patient adherence. We help pharmaceutical companies optimize their multi-channel patient support programs to overcome barriers to adherence for at-risk patients. The result: better patient outcomes, increased persistence, and stronger brands.
Case Study: Leading pharma brand achieves increased days on therapy
Learn how AllazoHealth used AI to optimize patient engagement in a leading pharmaceutical company’s patient support program.