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Digital Transformation in Patient Support Programs: How to Improve Medication Adherence with AI

Digital transformation has arrived in the pharmaceutical industry, and it’s the way of the future. Embracing the next wave of digital transformation is a must for pharmaceutical companies today. Despite initial hesitation around adopting next-gen technology, more pharma brand managers… Read

How to Implement AI Across Every Stage of the Drug Lifecycle

Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence (AI)-powered support services throughout the… Read

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