The healthcare industry is experiencing a consumer empowerment revolution. Pharma organizations must adopt new strategic approaches that are led with powerful patient-level data to drive more personalized, more efficient omnichannel patient marketing. Where you invest now can determine how you’re positioned going forward in what’s been coined “the new healthcare economy.” Is your brand ready?
The Rise of Healthcare Consumerism
As patients become more active healthcare consumers, they’re seeking options that empower them to make better decisions about their treatments.
Consumers Are Expecting More Tailored Healthcare Experiences
Patients want more information to make educated decisions about their healthcare and medications, and if your marketing team isn’t paying attention to patient engagement trends, consumers will shop around until they find a brand that does.
Unlocking Omnichannel Pharma Marketing with AI
Predictive artificial intelligence (AI) technologies use machine learning to analyze available patient-level data for insight into potential future behaviors and outcomes. Leveraging predictive AI alongside your omnichannel approach can powerfully support customer-centric strategies, bringing greater value overall to a patient’s conversion and initiation —and dramatically better returns for your organization.
Increasing the Length of Therapy for a Major Pharmaceutical Product
A leading pharmaceutical company faced a challenge that is all too familiar: poor medication adherence to one of its major products. To solve this, the brand turned to AllazoHealth to implement an AI-driven program that would boost first fill rates by 8.4% and increase its patients’ length of therapy by 14%, while deepening patient engagement in the process.
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