Keep up with the latest trends and applications of AI in healthcare from the experts at AllazoHealth. Find best practices, tools, and breakthroughs in using artificial intelligence to drive meaningful engagement and outcomes for patient support programs and pharmaceutical marketing.
Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…
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463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030,…
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In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma brand leaders are…
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One of the greatest challenges for pharmaceutical and healthcare organizations is effective patient engagement. Medication adherence rates for most chronic disease medications hover around 50-60 percent. This results in sky-high healthcare costs and preventable morbidity…
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For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
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According to the National Institutes of Health, more than 30 million Americans are living with rare diseases, and it is estimated that there are 10,000 known rare diseases. Of those, only 7,000 have identified molecular…
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Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
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The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
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Recently, the Biden-Harris Administration released a new fact sheet taking new steps to advance responsible AI research, development, and deployment. The goal of the fact sheet is to “protect individuals’ rights and safety and deliver…
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How technology will take patient support programs (PSPs) to greater levels of effectiveness and efficiency Patients have fast become healthcare consumers, with the freedom and responsibility to make decisions about their health journeys, and in…
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Capturing consumer engagement and improving their experience with therapy must be top priorities for life sciences brands to drive improved medication behavior. Consumers are expecting more across every sector and healthcare is no exception. Patients…
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While patient support programs (PSPs) have historically benefitted many patients, there is certainly room for growth. Patient barriers to new or continuing treatment often aren’t accounted for, such as education background, condition management, access to…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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The U.S. healthcare system is highly fragmented in nature. Poor patient engagement, rising healthcare costs, and an unclear support program are all signs of gaps in therapy, resulting in worsening health conditions, increased doctor visits,…
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Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…
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Adherence to specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication adherence to specialty drugs. In fact, a study on specialty…
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Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…
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Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…
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Healthcare is transitioning to a patient-centric approach powered by healthcare consumerism. Patients have fast become consumers first, and with the freedom to make decisions about their health journeys, they’re looking for healthcare choices that put…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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Study Demonstrates Smart Pill Bottles Can Improve Pharmaceutical Interventions for Cancer Patients A smart pill bottle platform improved medication adherence and patient satisfaction among a small sample of patients with multiple myeloma, according to a…
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Adhering to prescribed medications and treatment plans is essential to achieving positive health outcomes. According to the World Health Organization (WHO), improvements to personalized medication adherence can have a more direct impact on patient outcomes…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as frequently as prescribed but also about taking the right dose, in the…
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Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
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Pharmaceutical companies are looking for new and innovative ways to deepen patient engagement, overcome medication adherence barriers, and ultimately help individuals achieve better health outcomes. Find out how one pharma company optimized patient engagement and…
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Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…
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