Improving Specialty Medication Adherence with Personalized Strategies

Medication Adherence Patient Engagement Patient Support Programs Specialty Drugs

Adherence to specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication adherence to specialty drugs. In fact, a study on specialty populations revealed that 58 percent of patients were non-adherent to drugs for treating chronic conditions. These gaps in therapy can have detrimental effects on patient outcomes. 

With that said, pharmaceutical companies can still improve medication adherence rates with the right technology and a predictive, personalized strategic approach to patient engagement. Learn the steps you can take to maximize and improve adherence to specialty drugs:

The Challenges of Improving Medication Adherence to Specialty Drugs

Improving medication adherence requires pharmaceutical companies to have a comprehensive understanding of the barriers that lead to non-adherence. The most common reasons for non-adherence to specialty drugs include:

Cost Barriers

High drug costs are a significant barrier to medication adherence—especially for specialty drugs. The average cost per specialty claim rose from $4,879 in 2018 to $5,029 in 2019, and these numbers are likely to continue rising in years to come.

Access Barriers

Access to specialty drugs is also a barrier to medication adherence. Because most specialty medications are dispensed at specialty pharmacies due to handling and monitoring requirements, they’re often not as readily available to patients. As such, specialty drug access challenges can lead to issues with therapy initiation and adherence, impacting patient outcomes.

Administration Barriers

Many specialty drugs have challenging administration requirements. For example, injections and infusions are specialty medications that are difficult for patients to administer themselves. This can also create medication adherence challenges for specialty drug pharmaceutical companies. Often there is a need for support and education from a healthcare professional.

In addition to recognizing medication adherence barriers, developing a clear understanding of the consequences of non-adherence is also critical to effectively educate patients on improving adherence. Although consequences can be detrimental for non-specialty drugs as well, they’re even more prominent for medications to treat chronic conditions that use specialty medications, such as cancer, rheumatoid arthritis, multiple sclerosis, and more.

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Medication Adherence Support for Specialty Drugs

Similar to specialty pharmacies and prescribers, pharmaceutical companies are also committed to improving medication adherence rates for specialty drugs and tackling gaps in therapy. Here’s how:

Financial Assistance Programs

Many pharmaceutical companies offer financial assistance programs for patients who cannot afford the cost of specialty drugs. Pharmacy rebates, co-pay cards, and high-cost specialty drug management programs can all ease the financial burden for patients who are uninsured and underinsured, aiding in patient outcomes.

Specialty Pharmacy Access

Finding and building a relationship with a specialty pharmacy can also help improve medication adherence. In many cases, pharmaceutical companies partner with specific specialty pharmacies to improve patient access and medication adherence. These specialty pharmacies often have programs that help with reminding patients about their medication refills and have staff available to support patients and caregivers.

Patient Support Programs

Patient support programs are a great way to educate patients and intervene when they fail to adhere to prescribed specialty drugs. Pharmaceutical companies are beginning to see the role artificial intelligence (AI) plays in deploying more effective, personalized interventions to boost medication adherence and patient engagement.

Leveraging AI to Maximize and Improve Specialty Drug Adherence

AI empowers healthcare organizations to improve the effectiveness of patient support programs focused on increasing therapy initiation, medication adherence, and overall persistence. In leveraging AI, pharmaceutical companies can use predictive analytics to refine and personalize patient support programs, helping deliver the right intervention via the right channel to the right patient at the right time.

For example, many modern patient support programs incorporate omni-channel technologies, including intervention channels ranging from text messages and in-app notifications to phone calls and in-person conversations. Some patients require higher-touch interventions—such as in-person consultations to provide education on various specialty drugs and disease states—whereas others benefit more from text message reminders to take and refill their medications.

Curious about using AI to improve adherence to specialty drugs? Schedule a demo to see AllazoHealth’s AI in action.

Using AI to Improve Medication Adherence