In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma brand leaders are…
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According to the National Institutes of Health, more than 30 million Americans are living with rare diseases, and it is estimated that there are 10,000 known rare diseases. Of those, only 7,000 have identified molecular…
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The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
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How technology will take patient support programs (PSPs) to greater levels of effectiveness and efficiency Patients have fast become healthcare consumers, with the freedom and responsibility to make decisions about their health journeys, and in…
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While patient support programs (PSPs) have historically benefitted many patients, there is certainly room for growth. Patient barriers to new or continuing treatment often aren’t accounted for, such as education background, condition management, access to…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…
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Adherence to specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication adherence to specialty drugs. In fact, a study on specialty…
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Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as frequently as prescribed but also about taking the right dose, in the…
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