Patient Support Programs

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Why personas don't work to keep patients adherent to medication
How AI Reshapes Medication Adherence and Initiation
5 questions pharma is asking about AI graph

5 Questions Pharma Companies Are Asking About AI

Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…

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How Omnichannel Technologies Can Improve Patient Care

How Omnichannel Technologies Can Improve Patient Care

Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…

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How Artificial Intelligence Can Promote Patient Engagement
3 Benefits of Multi-Channel Marketing for Pharma

3 Benefits of Omni-Channel Marketing for Pharma

In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…

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Patient Support Programs: How to Improve Medication Adherence with AI
The Power of Personalization at the Individual Level in Healthcare
Predictions for Patient Support Programs

3 Predictions for Patient Support Programs in 2023

How technology will take patient support programs (PSPs) to greater levels of effectiveness and efficiency Patients have fast become healthcare consumers, with the freedom and responsibility to make decisions about their health journeys, and in…

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Breaking the Cycle of Non-Adherence: The Case for AI-Driven Personalized Patient Support
4 Strategies to Improve Patient Medication Adherence
How Machine Learning Can Help With Non-Adherence

How Machine Learning Can Predict Medication Non-Adherence

Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…

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Improving Medication Adherence to Specialty Drugs
Using AI in the Era of Value-Based Care

Using AI in the Era of Value-Based Care

Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…

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Improve Medication Adherence in Children

Maximizing Pediatric Medication Adherence

Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…

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Timing Is Everything: The Importance of Taking Medication on Time
Artificial Intelligence is highly beneficial when it comes to Medication Adherence

How to Implement AI Across Every Stage of the Drug Lifecycle

Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…

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Pros and Cons of Value-Based Contracts

Pros and Cons of Value-Based Contracts

Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…

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Simplify Complex Medication Regimens

5 Strategies to Simplify Complex Medication Regimens

Ensuring proper medication adherence is essential for managing chronic conditions and maintaining overall health and well-being. However, barriers can result in non-adherence—especially for patients with more complex medication regimens. What makes a regimen complex? Both…

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How COVID-19 Has Impacted Medication Adherence

How COVID-19 Has Impacted Medication Adherence

The COVID-19 pandemic has impacted just about every facet of our lives between 2020 and 2022. So much has changed, from how we interact socially to how we access healthcare and take our medications. So…

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4 Ways to Enhance Patient Outreach

4 Ways to Enhance Patient Outreach

Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…

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5 Ways to Improve Your Patient Engagement Strategy

5 Ways to Improve Your Patient Engagement Strategy

Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…

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5 Ways Pharma Can Support Patients with Rare Diseases

5 Ways Pharma Can Support Patients with Rare Diseases

Rare diseases: although statistically uncommon, their burden is significant. Between 25 and 30 million Americans live with rare diseases. These diseases include cystic fibrosis, muscular dystrophy, sickle cell disease, hemophilia, and as many as 7,000 other…

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Improve the Affordability of Specialty Drugs

3 Ways to Improve the Affordability of Specialty Drugs

Specialty drugs are essential for treating complex, chronic conditions. However, they’re also relatively expensive, and prices are continually rising. According to an AARP report, the average specialty drug price is rising more than three times faster…

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How Effective is Your Patient Support Program

How Effective is Your Patient Support Program?

Pharmaceutical companies spend more than $5 billion on patient support programs each year, but only 3 percent of patients actually use them. So what gives? What does an effective patient support program look like, and…

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How Can Predictive Analytics Prevent Non-Adherence?

How Can Predictive Analytics Prevent Non-Adherence?

In the digital age, we have access to more data than ever before. Companies of all shapes and sizes use data to make smarter business decisions, manage budgets, improve efficiency, meet customer expectations, and more.…

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Leveraging AI to Improve the Patient Journey

Leveraging AI to Improve the Patient Experience

The patient experience is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience looks like in the New Healthcare Economy. That’s why more…

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Which Conditions Have the Lowest Adherence Rates?

Which Conditions Have the Lowest Adherence Rates?

Chronic conditions impact 6 in 10 Americans, according to estimates by the Centers for Disease Control and Prevention (CDC). Many of those patients are prescribed medication to treat their condition; however, medication non-adherence in patients…

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How Smart Data Can Optimize Your Patient Support Programs
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