The U.S. healthcare system is highly fragmented. Poor care coordination and disparities between best practices and the care received can lead to dangerous clinical errors, poor patient outcomes, and increased unnecessary healthcare spending. As such,…
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As we move through 2025, artificial intelligence (AI) continues to progress at its quickened pace, unveiling a multitude of transformative possibilities within the pharmaceutical industry. Let’s take a deep dive into the top 5 AI…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma marketing and patient…
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Starting and staying on prescribed specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication initiation and adherence to specialty drugs. In…
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Healthcare is transitioning to a patient-centric approach powered by healthcare consumerism. Patients have fast become consumers first, and with the freedom to make decisions about their health journeys, they’re looking for healthcare choices that put…
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Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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Beyond the Buzz: An Informed Perspective on AI In navigating the myths surrounding artificial intelligence (AI), it becomes evident that a well-crafted AI strategy is a necessity for organizations looking to thrive in the evolving…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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