Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…
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463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030,…
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One of the greatest challenges for pharmaceutical and healthcare organizations is effective patient engagement. Medication adherence rates for most chronic disease medications hover around 50-60 percent. This results in sky-high healthcare costs and preventable morbidity…
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For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
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Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
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The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
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Adherence to specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication adherence to specialty drugs. In fact, a study on specialty…
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Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…
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Healthcare is transitioning to a patient-centric approach powered by healthcare consumerism. Patients have fast become consumers first, and with the freedom to make decisions about their health journeys, they’re looking for healthcare choices that put…
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Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…
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Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…
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In the digital age, we have access to more data than ever before. Companies of all shapes and sizes use data to make smarter business decisions, manage budgets, improve efficiency, meet customer expectations, and more.…
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The patient experience is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience looks like in the New Healthcare Economy. That’s why more…
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The U.S. healthcare system is highly fragmented. Poor care coordination and disparities between best practices and the care received can lead to dangerous clinical errors, poor patient outcomes, and increased unnecessary healthcare spending. As such,…
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Asthma is a common and costly condition, impacting around 25 million people in the U.S. and upwards of 262 million globally. Although treating asthma is possible with the right treatment plan, non-adherence to asthma medications…
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