Healthcare is transitioning to a patient-centric approach powered by healthcare consumerism. Patients have fast become consumers first, and with the freedom to make decisions about their health journeys, they’re looking for healthcare choices that put…
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Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…
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Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better individual health outcomes. However, not all patient outreach is effective, and getting it right is essential…
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Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…
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Pharmaceutical companies spend more than $5 billion on patient support programs each year, but only 3 percent of patients actually use them. So what gives? What does an effective patient support program look like, and…
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The patient journey is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience should look like. That’s why more and more healthcare organizations…
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Patient engagement is more than just a buzzword—it’s a must in healthcare today. As patients become savvier consumers with greater expectations, payers and PBMs must find new ways to reimagine engagement and actively involve patients…
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Artificial intelligence (AI) has the power to dramatically transform healthcare—and in many ways, it already has. The use of AI in patient engagement programs is just one example of how it can encourage healthy behaviors,…
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Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strictly in-office visits and phone-only support using…
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