Patient Engagement

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3 Benefits of Multi-Channel Marketing for Pharma

3 Benefits of Omni-Channel Marketing for Pharma

In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…

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Patient Support Programs: How to Improve Medication Adherence with AI
Patient Intervention: Effective Tactics for Pharmacies, Payers, and Pharma

4 Tips for a Successful Medication Adherence Program

For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…

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Modernize Pharmaceutical Marketing for Today’s Healthcare Consumer
The Power of Personalization at the Individual Level in Healthcare
AI Regulations in Healthcare
How AI in Pharma Marketing Revolutionizes the Patient Experience
4 Strategies to Improve Patient Medication Adherence
Addressing Gaps in Therapy with Improved Patient Engagement

Addressing Gaps in Therapy with Improved Patient Engagement

The U.S. healthcare system is highly fragmented in nature. Poor patient engagement, rising healthcare costs, and an unclear support program are all signs of gaps in therapy, resulting in worsening health conditions, increased doctor visits,…

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Improving Medication Adherence to Specialty Drugs