In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
Read more
In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma brand leaders are…
Read more
One of the greatest challenges for pharmaceutical and healthcare organizations is effective patient engagement. Medication adherence rates for most chronic disease medications hover around 50-60 percent. This results in sky-high healthcare costs and preventable morbidity…
Read more
For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
Read more
According to the National Institutes of Health, more than 30 million Americans are living with rare diseases, and it is estimated that there are 10,000 known rare diseases. Of those, only 7,000 have identified molecular…
Read more
Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
Read more
The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
Read more
Recently, the Biden-Harris Administration released a new fact sheet taking new steps to advance responsible AI research, development, and deployment. The goal of the fact sheet is to “protect individuals’ rights and safety and deliver…
Read more
Capturing consumer engagement and improving their experience with therapy must be top priorities for life sciences brands to drive improved medication behavior. Consumers are expecting more across every sector and healthcare is no exception. Patients…
Read more
Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
Read more
The U.S. healthcare system is highly fragmented in nature. Poor patient engagement, rising healthcare costs, and an unclear support program are all signs of gaps in therapy, resulting in worsening health conditions, increased doctor visits,…
Read more
Adherence to specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication adherence to specialty drugs. In fact, a study on specialty…
Read more