Patient Engagement

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Why personas don't work to keep patients adherent to medication
How AI Reshapes Medication Adherence and Initiation
dispelling common misconceptions about AI

Dispelling Common Misconceptions About AI

Beyond the Buzz: An Informed Perspective on AI In navigating the myths surrounding artificial intelligence (AI), it becomes evident that a well-crafted AI strategy is a necessity for organizations looking to thrive in the evolving…

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5 questions pharma is asking about AI graph

5 Questions Pharma Companies Are Asking About AI

Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…

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How Omnichannel Technologies Can Improve Patient Care

How Omnichannel Technologies Can Improve Patient Care

Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…

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How Artificial Intelligence Can Promote Patient Engagement
Why Patient Engagement Should Be Your Top Priority

Why Patient Engagement Should Be Your Top Priority

Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…

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Improve Anti-Diabetic Medication Adherence with AI

Improve Anti-Diabetic Medication Adherence with AI

463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030,…

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3 Benefits of Multi-Channel Marketing for Pharma

3 Benefits of Omni-Channel Marketing for Pharma

In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…

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Patient Support Programs: How to Improve Medication Adherence with AI
Patient Intervention: Effective Tactics for Pharmacies, Payers, and Pharma

4 Tips for a Successful Medication Adherence Program

For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…

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Modernize Pharmaceutical Marketing for Today’s Healthcare Consumer
The Power of Personalization at the Individual Level in Healthcare
AI Regulations in Healthcare
How AI in Pharma Marketing Revolutionizes the Patient Experience
4 Strategies to Improve Patient Medication Adherence
Addressing Gaps in Therapy with Improved Patient Engagement

Addressing Gaps in Therapy with Improved Patient Engagement

The U.S. healthcare system is highly fragmented in nature. Poor patient engagement, rising healthcare costs, and an unclear support program are all signs of gaps in therapy, resulting in worsening health conditions, increased doctor visits,…

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Improving Medication Adherence to Specialty Drugs
Establishing KPIs for your medication adherence program

Maximize Medication Adherence by Defining the Right KPIs

Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…

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Using AI in the Era of Value-Based Care

Using AI in the Era of Value-Based Care

Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…

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Timing Is Everything: The Importance of Taking Medication on Time
Artificial Intelligence is highly beneficial when it comes to Medication Adherence

How to Implement AI Across Every Stage of the Drug Lifecycle

Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…

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Medication Adherence Tools

5 Medication Adherence Tools to Consider

Medication non-adherence is a serious issue contributing to increased healthcare costs, poor quality of life, health deterioration, and treatment failure. For every 100 prescriptions written, only around 25-30 are taken as directed. Fortunately, there are…

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Overcome Medication Adherence Barriers

4 Ways to Help Patients Overcome Medication Adherence Barriers

Medication non-adherence is a significant challenge in healthcare today. Not only does non-adherence account for approximately 33-69 percent of hospital admissions, but it can also result in treatment failure, health deterioration, increased healthcare costs, poor…

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How COVID-19 Has Impacted Medication Adherence

How COVID-19 Has Impacted Medication Adherence

The COVID-19 pandemic has impacted just about every facet of our lives between 2020 and 2022. So much has changed, from how we interact socially to how we access healthcare and take our medications. So…

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4 Ways to Enhance Patient Outreach

4 Ways to Enhance Patient Outreach

Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…

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5 Ways to Improve Your Patient Engagement Strategy

5 Ways to Improve Your Patient Engagement Strategy

Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…

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