A multinational pharmaceutical company with a branded cardiovascular medication was looking for more ways to help patients stay adherent to the prescribed therapy.
The Challenge
Improving patient medication adherence for a branded cardiovascular drug
Medications are the most helpful form of treatment for many cardiovascular conditions. But studies show that patients often stop taking medications because of side effects or a belief that they no longer need it.
The Solution
Personalizing with AI-enabled dynamic modular emails
AllazoHealth advised the pharmaceutical company to implement AI-enabled dynamic modular content to further personalize the patient experience, improve email effectiveness, and increase medication adherence.
Modules include but are not limited to email subject lines, email preview text, text blocks, images, and calls-to-action. Multiple versions of each module are created using pre-approved content to allow for personalized messaging. When modules are combined, they create a cohesive and complete email. This fully formed email is a dynamic email.
The Results
A 12.2% increase in medication adherence
With regular emails there are fewer opportunities for personalization. However, going to dynamic modular emails gave the client more ways to personalize content.
For the patients who received AI-enabled dynamic emails, the brand’s medication adherence rate was 87.8% compared to the population who received regular static emails who had an adherence rate of 78.3%.
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