Many pharma professionals have already recognized that personas aren’t enough to provide the personalized experiences patients deserve. Download our eBook to discover how artificial intelligence (AI) can help deliver true personalization to drive medication initiation, adherence, and persistence.
Why Personalized Healthcare Experiences Are Needed
Patients need support. Today, more than 30 percent of patients fail to fill their prescriptions. Many wish pharmaceutical and healthcare companies would take time to educate them better on their condition and their therapy, reach out in ways that work for them or, at the very least, optimize and streamline the process. For years, companies have leveraged segmentation and personas to support patients in starting and adhering to their prescribed medications—but the context has changed.
What Are Personalized Healthcare Experiences
For pharmaceutical organizations, nothing is more critical than getting to know the patient. Those invaluable insights can be used to tailor the content, channel, timing, and cadence of communications, and to curate support programs and experiences as a whole.
The Personalization Effect on Initiation and Adherence
Without true personalization, first fill and refill rates will only continue to plummet. Personalization is a much more effective way than personas and segments to connect with patients, who will be more likely to respond if touchpoints are tailored to them individually. This encourages the right engagement, driving them toward their next best action for positive medication behaviors, and leads to better initiation, adherence, and persistence.
Getting Started With Healthcare AI
When choosing a third-party AI partner, make sure you have robust privacy and security measures in place. It’s critical to understand best practices. The potential of AI is limitless, but ultimately, its power to personalize healthcare experiences will help future-proof your patient support programs and omnichannel patient marketing.
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