The use of modular content in patient communication is becoming increasingly common as brands and patient services try to personalize experiences for patients to improve initiation, adherence, and health outcomes.
Coupling Dynamic Modular Content and AI
When modular content is coupled with artificial intelligence (AI), you’re reaching beyond a persona to a specific patient. Every digital module in a touchpoint can be personalized including the email subject line, email preview text, text blocks, images, CTAs, text messages, and more.
AI multiplies the effectiveness of dynamic modular content by predicting the best combination of modules for patients at the individual level – at scale, further personalizing the communication.
AI Impacts Patients Starting and Staying on Therapy
AI can predict which modules should be combined to create the optimal experience and drive the patient’s next-best-action using pre-approved content from medical and legal review. The predictive power of AI is realized when there are many modules to a communication and it’s not humanly possible to accurately account for all the variations.
AI Can Be Integrated Into Any Marketing Automation
AllazoHealth’s AI personalized a customer’s dynamic modular content patient email program and integrated the personalized modules into Salesforce Marketing Cloud. However, the AI can integrate into practically any marketing automation platform.
Watch this one-hour, deep dive to learn more about dynamic modular content. Discover how this innovative system coupled with AI is helping more patients start and stay on therapy.
On-Demand Webinar
