The New Healthcare Economy is here, and with it comes an increased focus on patient-centricity. However, with preferences that are constantly changing, it can be difficult to deliver optimal patient engagement.
Join key thought-leaders, including Eduardo Cornejo, a pharmaceutical industry expert on digital innovation and formerly of Sanofi, as they discuss:
- Top trends in the New Healthcare Economy and healthcare consumerism
- The impact of a growing, aging population
- How to address an increasing need for patient support in rare disease and specialty drugs
- The role of AI-powered personalization at the individual level and how it can maximize program performance and efficiency
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