The healthcare industry is experiencing a consumer empowerment revolution. Pharma organizations must adopt new approaches that are led with powerful data and patient-centricity. Where you invest now can determine how you’re positioned going forward in what’s been coined “the new healthcare economy.” Is your patient support program ready?
What is The New Healthcare Economy
In the new healthcare economy, the focus has gone from communicating solely with providers to having more direct engagement with patients. Patients have become healthcare consumers first, with the freedom to make decisions about their health journeys and how, where, and when they spend their money when it comes to their healthcare choices.
The Demand for Healthcare Consumerism
As patients become more active healthcare consumers, they’re seeking options that empower them to make better decisions about their treatments.
AI as a Cornerstone for Patient Support Programs
Predictive artificial intelligence (AI) technologies use machine learning to analyze available patient-level data for insight into potential future behaviors and outcomes. Leveraging this data can powerfully support next best action modeling at the individual level, bringing greater value overall to a patient’s therapy journey—and dramatically better efficiency for patient support programs.
Improving Therapy Initiation with an AI-Powered Patient Support Program
AmerisourceBergen/Lash Group leveraged the power of AI and predictive analytics through AllazoHealth to optimize patient support phone calls. Using AI resulted in an 8% to 15% increase in treatment initiation and a 25% reduction in unnecessary live calls.
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