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3 Benefits of Multi-Channel Marketing for Pharma

3 Benefits of Omni-Channel Marketing for Pharma

In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…

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AI Regulations in Healthcare
How AI in Pharma Marketing Revolutionizes the Patient Experience
How Machine Learning Can Help With Non-Adherence

How Machine Learning Can Predict Medication Non-Adherence

Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…

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How Artificial Intelligence Can Promote Patient Engagement
Advances in patient interventions: How to manage complexity

Advances in Patient Interventions: How to Manage Complexity

Patient adherence programs are continually searching for more cost-effective interventions that improve clinical outcomes. Tactics have expanded beyond outreach by phone call to digital channels including emails and SMS text messages. In a trial of…

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The challenge of mental health drug non-adherence

The Challenge of Mental Health Drug Non-Adherence

Major mental health disorders are some of the most difficult conditions to manage. According to a retrospective analysis in Systematic Reviews, almost 450 million people are affected by mental health disorders worldwide, contributing 14% of…

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Overcoming medication adherence barriers in oral anticancer meds

Overcoming Medication Adherence Barriers in Oral Anticancer Meds

Over the past decade, treatment in a variety of cancers, particularly breast cancer, chronic myelogenous leukemia, and non-small cell lung cancer, has switched from intermittent intravenous therapy to self-administered targeted oral anticancer medications (OAMs). There…

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“Adherence Intelligence” is the new AI

“Adherence Intelligence” is the new AI

How recognizing the unique characteristics of each patient optimizes resources and maximizes impact Medication non-adherence is an age-old problem that pharmaceutical companies have been grappling with for decades. According to industry research, the global pharmaceutical industry loses…

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How is the Pharmaceutical Industry Addressing Medication Adherence?
Artificial intelligence: What it is and what it’s not

Artificial Intelligence: What it is and What it’s Not

There are a lot of companies that claim they offer solutions that are powered by artificial intelligence (AI) and/or machine learning. But what exactly does that mean? AI and machine learning Artificial intelligence is a…

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Overcoming barriers in physician partnerships

Overcoming barriers in physician partnerships

Pharmaceutical companies have aspired to make medication adherence programs more effective for years. A report from Credit Suisse shows that increased adherence could substantially increase revenue from 2020–2026 for leading pharma companies such as Merck,…

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