One of the greatest challenges for pharmaceutical and healthcare organizations is effective patient engagement. Medication adherence rates for most chronic disease medications hover around 50-60 percent. This results in sky-high healthcare costs and preventable morbidity…
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Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
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How technology will take patient support programs (PSPs) to greater levels of effectiveness and efficiency Patients have fast become healthcare consumers, with the freedom and responsibility to make decisions about their health journeys, and in…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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Adhering to prescribed medications and treatment plans is essential to achieving positive health outcomes. According to the World Health Organization (WHO), improvements to personalized medication adherence can have a more direct impact on patient outcomes…
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Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
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Medication non-adherence is a serious issue contributing to increased healthcare costs, poor quality of life, health deterioration, and treatment failure. For every 100 prescriptions written, only around 25-30 are taken as directed. Fortunately, there are…
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Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…
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Rare diseases: although statistically uncommon, their burden is significant. Between 25 and 30 million Americans live with rare diseases. These diseases include cystic fibrosis, muscular dystrophy, sickle cell disease, hemophilia, and as many as 7,000 other…
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Pharmaceutical companies spend more than $5 billion on patient support programs each year, but only 3 percent of patients actually use them. So what gives? What does an effective patient support program look like, and…
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In the popular imagination, depression is chronic sadness. In reality, it is a devastating illness with widespread mental and physical health effects. One of the most common challenges of depression is a motivation deficit. People…
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