How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…
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463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030,…
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In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma brand leaders are…
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For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
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