Medication Non-Adherence

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Why personas don't work to keep patients adherent to medication

Why Personas Don’t Work to Keep Patients Adherent to Medications

Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.

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How AI Reshapes Medication Adherence and Initiation
Why Patient Engagement Should Be Your Top Priority

Why Patient Engagement Should Be Your Top Priority

Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…

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How Machine Learning Can Help With Non-Adherence

How Machine Learning Can Predict Medication Non-Adherence

Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…

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4 Consequences of Medication Non-Adherence
4 Ways to Enhance Patient Outreach

4 Ways to Enhance Patient Outreach

Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…

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5 Ways Pharma Can Support Patients with Rare Diseases

5 Ways Pharma Can Support Patients with Rare Diseases

Rare diseases: although statistically uncommon, their burden is significant. Between 25 and 30 million Americans live with rare diseases. These diseases include cystic fibrosis, muscular dystrophy, sickle cell disease, hemophilia, and as many as 7,000 other…

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Improve the Affordability of Specialty Drugs

3 Ways to Improve the Affordability of Specialty Drugs

Specialty drugs are essential for treating complex, chronic conditions. However, they’re also relatively expensive, and prices are continually rising. According to an AARP report, the average specialty drug price is rising more than three times faster…

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How Can Predictive Analytics Prevent Non-Adherence?

How Can Predictive Analytics Prevent Non-Adherence?

In the digital age, we have access to more data than ever before. Companies of all shapes and sizes use data to make smarter business decisions, manage budgets, improve efficiency, meet customer expectations, and more.…

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Identifying and Addressing Gaps in Care

Identifying and Addressing Gaps in Care

The U.S. healthcare system is highly fragmented. Poor care coordination and disparities between best practices and the care received can lead to dangerous clinical errors, poor patient outcomes, and increased unnecessary healthcare spending. As such,…

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