Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…
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Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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The COVID-19 pandemic has impacted just about every facet of our lives between 2020 and 2022. So much has changed, from how we interact socially to how we access healthcare and take our medications. So…
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Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…
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Rare diseases: although statistically uncommon, their burden is significant. Between 25 and 30 million Americans live with rare diseases. These diseases include cystic fibrosis, muscular dystrophy, sickle cell disease, hemophilia, and as many as 7,000 other…
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Specialty drugs are essential for treating complex, chronic conditions. However, they’re also relatively expensive, and prices are continually rising. According to an AARP report, the average specialty drug price is rising more than three times faster…
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