In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma marketing and patient…
Read more
As we move through 2024, artificial intelligence (AI) continues to progress at its quickened pace, unveiling a multitude of transformative possibilities within the pharmaceutical industry. Let’s take a deep dive into the top 5 AI…
Read more
Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
Read more
Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
Read more