Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…
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Rare diseases: although statistically uncommon, their burden is significant. Between 25 and 30 million Americans live with rare diseases. These diseases include cystic fibrosis, muscular dystrophy, sickle cell disease, hemophilia, and as many as 7,000 other…
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Pharmaceutical companies spend more than $5 billion on patient support programs each year, but only 3 percent of patients actually use them. So what gives? What does an effective patient support program look like, and…
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In the popular imagination, depression is chronic sadness. In reality, it is a devastating illness with widespread mental and physical health effects. One of the most common challenges of depression is a motivation deficit. People…
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Chronic conditions impact 6 in 10 Americans, according to estimates by the Centers for Disease Control and Prevention (CDC). Many of those patients are prescribed medication to treat their condition; however, medication non-adherence in patients…
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Asthma is a common and costly condition, impacting around 25 million people in the U.S. and upwards of 262 million globally. Although treating asthma is possible with the right treatment plan, non-adherence to asthma medications…
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Medication adherence is a complex issue that impacts the entire healthcare industry. Patients fail to take their medications as prescribed for many reasons, and the consequences are often significant. To improve medication initiation and adherence,…
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Poor medication adherence can have significant consequences, ranging from worsening health conditions and comorbidities, to an increased risk of hospitalization and even mortality. However, well-designed patient support programs supplemented by smart data and technology have…
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Patient adherence programs are continually searching for more cost-effective interventions that improve clinical outcomes. Tactics have expanded beyond outreach by phone call to digital channels including emails and SMS text messages. In a trial of…
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How recognizing the unique characteristics of each patient optimizes resources and maximizes impact Medication non-adherence is an age-old problem that pharmaceutical companies have been grappling with for decades. According to industry research, the global pharmaceutical industry loses…
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