Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma marketing and patient…
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Starting and staying on prescribed specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication initiation and adherence to specialty drugs. In…
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Medication non-adherence is a significant challenge in healthcare today. Not only does non-adherence account for approximately 33-69 percent of hospital admissions, but it can also result in treatment failure, health deterioration, increased healthcare costs, poor…
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Medication non-adherence is a serious issue contributing to increased healthcare costs, poor quality of life, health deterioration, and treatment failure. For every 100 prescriptions written, only around 25-30 are taken as directed. Fortunately, there are…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as prescribed but also about taking the right dose, in the right way,…
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Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Beyond the Buzz: An Informed Perspective on AI In navigating the myths surrounding artificial intelligence (AI), it becomes evident that a well-crafted AI strategy is a necessity for organizations looking to thrive in the evolving…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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