Medication non-adherence is a significant challenge in healthcare today. Not only does non-adherence account for approximately 33-69 percent of hospital admissions, but it can also result in treatment failure, health deterioration, increased healthcare costs, poor…
Read more
Medication non-adherence is a serious issue contributing to increased healthcare costs, poor quality of life, health deterioration, and treatment failure. For every 100 prescriptions written, only around 25-30 are taken as directed. Fortunately, there are…
Read more
We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as prescribed but also about taking the right dose, in the right way,…
Read more
Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
Read more
How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
Read more
Beyond the Buzz: An Informed Perspective on AI In navigating the myths surrounding artificial intelligence (AI), it becomes evident that a well-crafted AI strategy is a necessity for organizations looking to thrive in the evolving…
Read more
Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
Read more
Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…
Read more
Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
Read more
Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…
Read more