We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as prescribed but also about taking the right dose, in the right way,…
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Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma brand leaders are…
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According to the National Institutes of Health, more than 30 million Americans are living with rare diseases, and it is estimated that there are 10,000 known rare diseases. Of those, only 7,000 have identified molecular…
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The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
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