Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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How technology will take patient support programs to greater levels of effectiveness and efficiency Patients have fast become healthcare consumers, with the freedom and responsibility to make decisions about their health journeys, and in turn,…
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In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma marketing and patient…
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Starting and staying on prescribed specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication initiation and adherence to specialty drugs. In…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as prescribed but also about taking the right dose, in the right way,…
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Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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