Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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Starting and staying on prescribed specialty drugs is essential for managing and treating chronic and complex conditions. However, pharmaceutical companies face a myriad of unique challenges in medication initiation and adherence to specialty drugs. In…
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Medication non-adherence is a long-standing problem in the healthcare industry, significantly impacting patient outcomes and contributing to the rising costs of care. For patients in their teenage years, taking medications as prescribed presents even greater…
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Medication non-adherence continues to be one of the most widespread issues faced by the pharmaceutical industry. According to the U.S. Centers for Disease Control, approximately 50 percent of people with chronic illnesses stop taking their…
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Medication non-adherence is a common and unfortunate reality in healthcare. Research has proven time and time again that despite intervention efforts, up to 50 percent of patients fail to take their medications as prescribed. Far…
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As we move through 2024, artificial intelligence (AI) continues to progress at its quickened pace, unveiling a multitude of transformative possibilities within the pharmaceutical industry. Let’s take a deep dive into the top 5 AI…
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Patients are asking for a more tailored approach to their healthcare journey – one that goes beyond generalized groups and embraces the uniqueness of individuals. Though once effective, the traditional methods of segmentation and personas are now overshadowed by the need for a more sophisticated solution that can target at the individual level.
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How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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