Did you know that more than 30 percent of patients fail to fill their prescriptions, which is partly the result of persona-based marketing and patient support programs (PSPs) falling short. This statistic also paints a…
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Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories.…
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In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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