One of the greatest challenges for pharmaceutical and healthcare organizations is effective patient engagement. Medication adherence rates for most chronic disease medications hover around 50-60 percent. This results in sky-high healthcare costs and preventable morbidity…
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For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
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Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
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The Power of Personalization at the Individual Level in Healthcare A paradigm shift has occurred within healthcare and that has accelerated an industry wide focus to a personalized approach, focusing on a holistic understanding of…
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Recently, the Biden-Harris Administration released a new fact sheet taking new steps to advance responsible AI research, development, and deployment. The goal of the fact sheet is to “protect individuals’ rights and safety and deliver…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…
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Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…
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Boosting medication adherence is consistently a top priority in healthcare. Emerging technologies have introduced several new ways for pharmacists, providers, and care teams to proactively identify and intervene when patients are non-adherent, and although these…
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Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
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