In the pursuit of greater medication initiation and adherence, embracing the next wave of digital transformation is key for pharma and healthcare companies. Despite initial hesitation around adopting next-generation technology, more pharma marketing and patient…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as prescribed but also about taking the right dose, in the right way,…
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Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
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Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…
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The patient experience is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience looks like in the New Healthcare Economy. That’s why more…
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