The patient journey is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience should look like.
That’s why more and more healthcare organizations look to deliver personalized, patient-centric care that increases patient engagement and achieves more positive health outcomes—and artificial intelligence (AI) is helping them get there.
Find out how healthcare organizations are leveraging AI to improve the patient journey.
5 Ways Healthcare AI Helps Improve the Patient Journey
We believe a healthy patient is a happy patient. In many cases, better health starts with ensuring that each individual is satisfied with their experience. Here are five ways AI can optimize the patient journey:
Understanding Patient Behavior
Part of delivering better care is understanding patient behavior and the psychology behind the decisions that lead to negative health outcomes. Which factors influence patients to be non-adherent to their medications? Why are other gaps in care present, and what’s the driving force behind them?
By understanding patient psychology and the values and beliefs that impede top-quality care, healthcare organizations can address the barriers and improve outcomes. AI-powered patient support programs can help pinpoint and overcome psychological barriers to treatment adherence and overall healthy behaviors.
Reaching the Right Patients
Healthcare AI can also reach the right patients by identifying who is most likely to need support at any given time. For example, healthcare organizations can use AI to determine which patients are experiencing gaps in care that may lead to negative outcomes, such as not filling prescriptions or not receiving the appropriate screenings.
Targeting high-risk individuals allows for a more proactive approach to patient care, leading to better care quality and decision-making. AI can also take patient targeting a step further by identifying patients who are not only likely to experience a gap in care, but also likely to be influenced by an intervention.
Personalizing Patient Outreach
Personalization has transformed several industries, and healthcare is one of them. No two patients are the same, and no two have identical needs. That’s why modern healthcare consumers want personalized care experiences tailored to each individual.
AI can personalize patient outreach in many ways, determining the optimal intervention channel, content, timing, and frequency to have the greatest impact. For example, some patients may benefit more from an in-person educational session, whereas others will be more likely to respond to a simple text message reminder. Either way, personalization is key to delivering efficient, effective outreach that meets the needs of each patient and accomplishes the intervention goal.
Improving Care Coordination
Care coordination is essential in healthcare because it addresses potential gaps in meeting patients’ needs. Rather than operating in silos, an increasing number of healthcare organizations are using technology to effectively coordinate with other parties involved in each patient’s care. Healthcare AI is beneficial here as well.
For example, AI can pinpoint which patients have red flags in their medication regimen, such as not being prescribed a statin for cholesterol management if they are diabetic. The pharmacy then has an opportunity to reach out to the prescriber to make recommendations to increase the likelihood of a positive health outcome.
Achieving Positive Outcomes
These benefits come together to create a better patient journey for each individual and ultimately lead to what’s most important: achieving more positive outcomes. By taking a more strategic and proactive approach, healthcare organizations can reach the right patients at the right times and intervene as soon as possible—before potential negative consequences come into play.
Use AllazoHealth’s AI Engine to Optimize the Patient Experience
Pharmacies, payers, PBMs, and pharmaceutical companies use AllazoHealth’s AI Engine to optimize patient support programs, improve engagement, and enhance the entire patient journey.
Want to learn more about healthcare AI? Get in touch to see AllazoHealth’s AI Engine in action and learn more about leveraging AI to improve the patient journey.
