Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing…
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Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage…
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Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively…
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463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030,…
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In recent years, pharmaceutical companies have leaned into omni-channel marketing strategies to improve the effectiveness and efficiency of their patient support programs, expand their reach, and adapt to ever-evolving consumer expectations. Omni-channel messaging focuses on…
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For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips…
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Strategies for Pharma Marketers in the Era of Healthcare Consumerism In the rapidly evolving landscape of healthcare consumerism, pharmaceutical organizations must adopt new strategic approaches driven by powerful predictive analytics and identified patient data to…
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Patient adherence has been a top priority in healthcare for quite some time now, but driving improvements looks different in recent years. New technologies and innovations have introduced a host of robust strategies to improve…
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Study Demonstrates Smart Pill Bottles Can Improve Pharmaceutical Interventions for Cancer Patients A smart pill bottle platform improved medication adherence and patient satisfaction among a small sample of patients with multiple myeloma, according to a…
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Adhering to prescribed medications and treatment plans is essential to achieving positive health outcomes. According to the World Health Organization (WHO), improvements to personalized medication adherence can have a more direct impact on patient outcomes…
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We talk a lot about the importance of medication adherence on our blog—but being truly adherent is not only about taking medications as frequently as prescribed but also about taking the right dose, in the…
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Over the last 15 years, there has been a shift in the healthcare industry from the traditional fee-for-service model to value-based contracts. Rather than paying for healthcare services based only on the number of services…
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Ensuring proper medication adherence is essential for managing chronic conditions and maintaining overall health and well-being. However, barriers can result in non-adherence—especially for patients with more complex medication regimens. What makes a regimen complex? Both…
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Medication non-adherence is a serious issue contributing to increased healthcare costs, poor quality of life, health deterioration, and treatment failure. For every 100 prescriptions written, only around 25-30 are taken as directed. Fortunately, there are…
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Medication non-adherence is a significant challenge in healthcare today. Not only does non-adherence account for approximately 33-69 percent of hospital admissions, but it can also result in treatment failure, health deterioration, increased healthcare costs, poor…
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Gaps in the healthcare system have a profound impact on patient outcomes, and not in a positive way. Poor care coordination and management can result in missed or delayed treatment, introduce dangerous patient safety concerns,…
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Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…
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In the digital age, we have access to more data than ever before. Companies of all shapes and sizes use data to make smarter business decisions, manage budgets, improve efficiency, meet customer expectations, and more.…
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The patient experience is paramount in healthcare today. Newly emerging technologies, shifting industry dynamics, and evolving consumer preferences are reshaping what the modern patient experience looks like in the New Healthcare Economy. That’s why more…
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In the popular imagination, depression is chronic sadness. In reality, it is a devastating illness with widespread mental and physical health effects. One of the most common challenges of depression is a motivation deficit. People…
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The U.S. healthcare system is highly fragmented. Poor care coordination and disparities between best practices and the care received can lead to dangerous clinical errors, poor patient outcomes, and increased unnecessary healthcare spending. As such,…
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Asthma is a common and costly condition, impacting around 25 million people in the U.S. and upwards of 262 million globally. Although treating asthma is possible with the right treatment plan, non-adherence to asthma medications…
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Medication non-adherence is a long-standing problem in the healthcare industry, significantly impacting patient outcomes and contributing to the rising costs of care. For patients in their teenage years, taking medications as prescribed presents even greater…
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Medication non-adherence is a common and unfortunate reality in healthcare. Research has proven time and time again that despite intervention efforts, up to 50% of patients fail to take their medications as prescribed. Far too…
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Medication non-adherence continues to be one of the most widespread issues faced by the pharmaceutical industry. According to the U.S. Centers for Disease Control, approximately 50 percent of people with chronic illnesses stop taking their…
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Barriers to medication adherence can take the form of social determinants such as housing, employment and access to pharmacies – and systemic barriers such as pre-approvals, multiple prescriptions and affordability. But psychological barriers also play…
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We live in exciting times for adherence, and the pharma industry is playing a critical role, according to Mark Degatano, a pharmaceutical industry analytics expert who is on the advisory board of AllazoHealth. Degatano’s expertise…
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