Machine learning powers many of the services we regularly use, from personalized recommendations on Netflix and Spotify to voice assistants such as Siri or Alexa. In recent years, machine learning has gained momentum in healthcare…
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Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…
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Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
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Pharmaceutical companies are looking for new and innovative ways to deepen patient engagement, overcome medication adherence barriers, and ultimately help individuals achieve better health outcomes. Find out how one pharma company optimized patient engagement and…
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Ensuring proper medication adherence is essential for managing chronic conditions and maintaining overall health and well-being. However, barriers can result in non-adherence—especially for patients with more complex medication regimens. What makes a regimen complex? Both…
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Gaps in the healthcare system have a profound impact on patient outcomes, and not in a positive way. Poor care coordination and management can result in missed or delayed treatment, introduce dangerous patient safety concerns,…
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The COVID-19 pandemic has impacted just about every facet of our lives between 2020 and 2022. So much has changed, from how we interact socially to how we access healthcare and take our medications. So…
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Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…
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Pharmaceutical companies spend more than $5 billion on patient support programs each year, but only 3 percent of patients actually use them. So what gives? What does an effective patient support program look like, and…
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In the digital age, we have access to more data than ever before. Companies of all shapes and sizes use data to make smarter business decisions, manage budgets, improve efficiency, meet customer expectations, and more.…
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