5 Ways to Improve Your Patient Engagement Strategy

Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes.

Because patient engagement has been a top priority in healthcare for a while, the strategies are getting more sophisticated. As modern consumers’ needs evolve, pharmacies, payers, PBMs, and pharmaceutical companies must rethink and adapt their patient engagement programs to support adherence, boost therapy initiation, improve outcomes, and reduce costs.

But what exactly should a modern patient engagement strategy look like? Let’s talk about patient engagement and the steps your organization can take to optimize its strategy:

Improving Your Patient Engagement Strategy with AI Technology

Artificial intelligence (AI) technology is changing how we engage and activate patients across the healthcare industry. How? AI technology pulls from large, diverse datasets that provide multiple views of patient behavior. From there, AI makes predictions that lead to better care quality, decision-making, and engagement.

Here’s how you can use AI to improve your patient engagement strategy:

Target the patients who need the most support.

Some patients are naturally more in need of support than others. AI can identify high-risk individuals and the patients most likely to be influenced by an intervention. This way, instead of reaching out to each patient, healthcare organizations can deliver targeted patient interventions that are more effective and cost-efficient.

Learn how AllazoHealth helped a leading retail pharmacy achieve 2.3 times greater uplift in patient fill rate. >>

Identify any gaps in care.

Poor medication adherence, missed health screenings, and insufficient medication management are all examples of gaps in care, which can lead to negative health outcomes if they’re not addressed. Fortunately, AI can pinpoint these gaps in care, giving healthcare organizations a better idea of which patients to prioritize for engagement. (The more proactive you can be, the better!)

Choose the right channels.

Omnichannel patient support programs incorporate numerous intervention channels rather than sticking to phone-based engagement. Implementing a patient engagement strategy that incorporates several channels—including text messages, emails, web chatbots, apps, direct messages, videos, and phone calls—can enhance patient outreach and influence intervention outcomes.

Personalize engagements.

Patient engagement shouldn’t be a one-size-fits-all endeavor. Unlike the generic, rules-based interventions of the past—which typically involved sending the same messages to all patients simultaneously—AI can personalize messaging based on each patient’s individual needs. Personalized interventions help influence each person’s engagement, optimizing strategic initiatives for better results.

Evolve programs over time.

Even the best strategic initiatives can become stale if they don’t evolve. Healthcare organizations should continually transform patient engagement programs to meet patients’ changing needs and behaviors. By using data and analytics to identify opportunities for improvement—and then adapting initiatives in response—healthcare organizations can increase the likelihood of achieving their desired outcomes.

Refining Your Patient Engagement Strategy for Optimal Results

AI can promote patient engagement and refine your strategy for better results. With AI, or the production of “smart data” in your toolbox, you can prioritize and personalize patient outreach, fine-tuning your strategy over time to deliver the most effective engagement possible.

Looking to improve your patient engagement strategy? Schedule a live demo to see AllazoHealth’s AI engine in action.

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