Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example, medication adherence programs may include metrics related to patient engagement, therapy initiation, medication adherence, long term persistence, and patient outcomes, just to name a few.
According to Paul O’Neill, Vice President of Business Development at AllazoHealth, it’s important that brand marketers select the right KPIs that will help guide and gauge the organization’s success with medication adherence. “These KPIs are most useful if they are defined well in advance of launching a new program,” O’Neill says.
Defining Essential Medication Adherence Metrics
O’Neill has identified key elements pharma marketers need to consider when establishing KPIs for a medication adherence program.
- Definition of purpose: Why is a KPI being identified? What process or variable is being measured? How will the resulting data be used?
- Definition of specific indicators: What are the indicators that will be tracked and measured? How will you ensure that the right questions are being asked by your organization, so that the indicators produce useful answers?
- Determining benchmarks: How are you establishing your baseline and alignment on benchmarks?
- Project implementation: How will you ensure that you are implementing the project in a way that supports the purpose and expected results that have been defined?
- Statement of expected results: How are you disseminating or publishing KPI outcomes and ensuring accuracy, precision, and resolution?
- Monitor and evaluate: How often are you looking at your KPI data? Your analysis should use data that tracks results based on established metrics within a specific timeframe (usually presented graphically to view trends).
The Two Types of Medication Adherence KPIs
O’Neill says there are two types of KPIs that marketers should consider when measuring medication adherence programs: lagging and leading.
- Lagging key performance indicators include those that take longer to measure such as adherence net Rx, incremental net fills, overall length of therapy, and ROI/cost benefit analysis.
- Leading key performance indicators are those that can be measured on a more regular basis. These medication adherence metrics include a number of enrollments and channel opt-ins; engagement rates (such as open rates, click thru, opt-out, calls attempts, and calls answered); savings card redemption and utilization; savings card mobile downloads; 30, 60, and 90-day fill rates.
The Right KPIs Lead to Stronger Predictive Data
By establishing the right KPIs for your adherence program, you and your marketing and patient support teams will be able to design a program that generates stronger data on adherence. According to O’Neill, marketers can turn to predictive artificial intelligence to personalize patient programs and maximize efficacy. “By leveraging AI, programs are able to increase patient enrollment and deepen patient engagement,” he says. “This has been shown to improve patient experience and engagement, resulting in patients starting and staying on therapy longer and realizing better health outcomes as a result.”
AllazoHealth uses artificial intelligence to make a positive impact on individual patient adherence. We help pharmaceutical companies optimize their omni-channel patient support programs to overcome barriers to adherence. The result: better patient outcomes, increased persistence, and stronger brands.