Patient adherence programs are continually searching for more cost-effective interventions that improve clinical outcomes. Tactics have expanded beyond outreach by phone call to digital channels including emails and SMS text messages. In a trial of text and email interventions for…
How recognizing the unique characteristics of each patient optimizes resources and maximizes impact Medication non-adherence is an age-old problem that pharmaceutical companies have been grappling with for decades. According to industry research, the global pharmaceutical industry loses more than $600 billion a…
When it comes to patient intervention programs to promote adherence, what are the best tactics? The right answer may be “all of them” – but it also depends on who is setting up the program. Pharmacies, payers, or pharmaceutical companies…
For payers and pharmacists, designing an effective adherence program to support patients can be challenging, according to AllazoHealth’s William Grambley, COO, and Dr. Linda Schultz, VP, Clinical and Customer Success. Keeping these tips in mind can help. 1. Design your…
Produced by MM+M and sponsored by AllazoHealth, this free special report offers a deep dive into how recent innovations in behavioral marketing and economics empower pharma marketers. You’ll learn about how behavioral insights shape strategy and messaging to spur both…
Overcoming an adherence challenge This case study shows how a leading pharmaceutical company used AI to optimize engagement in their patient support program. The program saw 15 additional days on therapy compared to non-AI targeting, as well as 5 times…
Barriers to medication adherence can take the form of social determinants such as housing, employment and access to pharmacies – and systemic barriers such as pre-approvals, multiple prescriptions and affordability. But psychological barriers also play a major role. Understanding these…
When patients have multiple prescriptions, especially for long term conditions, refill dates often are not aligned and create barriers to adherence. So, pharmacies have been integrating medication synchronization programs into their workflow. Medication synchronization enables patients to fill all their…
Find out how a national retail pharmacy used artificial intelligence (AI) to generate a 2.3 times uplift in medication adherence. At the same time they improved targeting of dual patient interventions to make them more cost-effective. Making dual interventions for…