Recently, the Biden-Harris Administration released a new fact sheet taking new steps to advance responsible AI research, development, and deployment. The goal of the fact sheet is to “protect individuals’ rights and safety and deliver…
Read more
Capturing consumer engagement and improving their experience with therapy must be top priorities for life sciences brands to drive improved medication behavior. Consumers are expecting more across every sector and healthcare is no exception. Patients…
Read more
The U.S. healthcare system is highly fragmented in nature. Poor patient engagement, rising healthcare costs, and an unclear support program are all signs of gaps in therapy, resulting in worsening health conditions, increased doctor visits,…
Read more
Are you measuring what matters most for your brand? Many key performance indicators (KPIs) are used to measure the success of adherence programs, and they can vary across different pharmaceutical companies and settings. For example,…
Read more
Enter the Era of Value-Based Care In recent years, rising healthcare costs have prompted a shift from fee-for-service payment models to pay-for-performance, or “value-based,” reimbursement. Alternative payment models have transformed healthcare as we know it,…
Read more
Nearly all pharmaceutical companies build and launch patient support programs to improve therapy initiation and medication adherence. Patient support is essential for helping optimize medication use and increasing engagement with patient-centered initiatives. Offering artificial intelligence…
Read more
Pharmaceutical companies are looking for new and innovative ways to deepen patient engagement, overcome medication adherence barriers, and ultimately help individuals achieve better health outcomes. Find out how one pharma company optimized patient engagement and…
Read more
The COVID-19 pandemic has impacted just about every facet of our lives between 2020 and 2022. So much has changed, from how we interact socially to how we access healthcare and take our medications. So…
Read more
Pharmaceutical companies are increasingly investing in patient support programs designed to increase engagement, optimize medication use, and achieve better health outcomes. However, not all patient outreach is effective, and getting it right is essential to…
Read more
Patient engagement is a hot topic in healthcare, and for very good reason. Engaged patients tend to make healthier lifestyle choices, adhere to care plans, and achieve positive overall health outcomes. Because patient engagement has…
Read more